Blue Rent Website

FULL APP DESIGN

UX RESEARCH

Understand user needs and define the project goals.

Design

Develop high-fidelity designs, focusing on usability and aesthetics.

  • "We avoid certain stations because they often don't work. Even when listed as available, they are out of order. Frustrating!"

  • If an app would show me tips on how to reduce emissions, I would definitely want to check that out"

  • "A feature that allows me to reserve a charging point in advance would be very useful, especially during busy hours."

  • "For me, charging speed is the most important. I really don't want to wait for hours."

Test & Refine

Conduct usability testing to identify and solve potential pain points.

  • "When looking for a charging station, I mainly consider the location."

  • "I like the idea of contributing to a cleaner world. To clean up your own mess, so to speak.”

  • "If the charging station is close to my destination or right next to the highway, that’s ideal for me.”

  • "I’d find it really interesting if the app could give me insight into the impact of my driving on the environment”

PRODUCT

PRODUCT

PRODUCT

Valuable Feedback

To see how well the design worked in a real-world setting, I ran usability tests with a group of family members aged 21 to 60, all moderately tech-savvy.

The goal was straightforward: ask them to complete five key tasks, rate the difficulty, and observe how naturally they navigated the app. This gave me valuable feedback on where the designs still needed improvement.



Improvements Made

All tasks were completed successfully, and most users were able to navigate the app with minimal guidance. However, there also was definitely room for improvement. Based on the feedback, I updated the following areas:

  • Clearer wording and additional context for insights

  • Added optional information to each 'my car' statistic

  • Made helpful features, such as articles, stand out more




The Challenge

As the adoption of electric vehicles increases, drivers often have trouble locating the best available charging stations. There are some apps available, but they come with limited features.

The solution

VoltFinder helps EV drivers find nearby charging stations, and provides users will everything they need: from real-time availability to smart route planning, and sustainability insights.

Conducting online surveys

After the interviews, I created an online survey and shared it via social media and in EV communities.

The survey included multiple-choice questions such as: "What’s your biggest frustration when finding a station?" and "How often is a charger status inaccurate?"

The results confirmed the interview insights, but also revealed new pain points. Giving me a clear view where current apps fall short and what to focus on.

UX RESEARCH

UX RESEARCH

UX RESEARCH

Visiting a local charging station for interviews

To learn more about EV drivers and their challenges, I conducted user interviews at a highway charging station. I asked participants 8 questions about their issues with apps, and about what matters most when choosing a spot.

The data gathered shaped the app's features. Some important conclusions: users want charging spots along their route, with fast charging, and real-time availability. A major pain point was inaccurate availability.

UX Research: From First Draft to Gameplan

UX RESEARCH

Understand user needs and define the project goals.

ANALYZE

Brainstorm ideas and explore multiple design directions.

Design

Develop high-fidelity designs, focusing on usability and aesthetics.

Test & Refine

Conduct usability testing to identify and solve potential pain points.

Role

UX research, UI Design

Project

Website Redesign

Tools

Figma, Miro, ChatGPT

Timeline

Nov - Dec 2025

Creating an App Flow

What are users looking for in a charging finder app?

My next step was to define the structure of the application by creating a site map.

By doing a tree test I found out there was too much overlap between the 'Navigate' option and the features within 'Map'. The distinction between these two functionalities was unclear, and the labels led to further confusion.

To solve this, I decided to rename the 'Navigate' option to 'Plan Route' and shift the focus for it entirely to smart route planning.

Project learnings

6

For my first end-to-end app design, I got to dive into every step: from early research to final UI. Along the way, I learned that good design isn’t just visual; it’s also about using the right words and giving users the context they need. Overall, I learned a lot and am excited for future projects!

The next steps


For future development, I recommend further user research to better understand user needs. Besides adding new features, it would be valuable to offer more customization options, letting users tailor their dashboards to the data they find most important.

43s

9

8.6

Participants tested the prototype

Average time to complete a task

Iterations made after user testing

Final user test usability rating

ANALYZE

ANALYZE

ANALYZE

Analyzing: Making key Decisions with Data

After organizing the research data, I identified the three most important user needs that are missing in current solutions:

Flowchart Walktrough

After creating the sitemap, I worked on creating the flowcharts for the most important user flows.

Creating a step-by-step overview made me realize how many steps it takes to reach a single goal, and gave me the insight to make the flows as lean as possible.

In a short video, I will walk you through: “How to navigate to a nearby station (for new users)”.

reliable charger status

The charging station information is often inaccurate.

environmental insights

Most apps ignore an important factor: environmental impact.

Users want to learn

Users want tips to save money and reduce their environmental impact.

DESIGN

DESIGN

DESIGN

The Fun Part: Creating the app designs

Design

Develop high-fidelity designs, focusing on usability and aesthetics.

ANALYZE

Brainstorm ideas and explore multiple design directions.

Research

Understand user needs and define the project goals.

Test & Refine

Conduct usability testing to identify and solve potential pain points.

TEST & REFINE

TEST & REFINE

TEST & REFINE

Vibrant Dark Mode Palette

I chose a dark theme with yellow accents, taking inspiration from the color of electricity to create vibrant highlights. And it wasn't just a stylistic choice; the dark-mode also helps save battery life, aligning with the values of EV drivers.

Graphite

#2C2C2D

Futuristic & Clean Typography

Space Groteskt is used for titles, Its futuristic geometric character adds personality to the layout, creating a strong visual hierarchy against the dark mode aesthetic.

Inter is used for all body copy in the interface. Its simplicity and balanced proportions guarantee high readability.

Step 4: Test & Refine

The final product

01. UX RESEARCH

Understand user needs and define the project goals.

02. ANALYZE

Brainstorm ideas and explore multiple design directions.

03. DESIGN

Develop high-fidelity designs, focusing on usability and aesthetics

Test & refine

Conduct usability testing to identify and solve potential pain points.

Neon Yellow

#DAFF00

Onyx Black

#101114

Graphite

#2C2C2D

Grey Olive

#919191

White

#FFFFFF

Research

Analyze

Design

Testing

Wireframing the App

I created a fully-functional, high-fidelity prototype of the new flows using Figma. At the same time, I started recruiting users for the test who fit the target audience.

INTRODUCTION

INTRODUCTION

INTRODUCTION

ANALYZE

Brainstorm ideas and explore multiple design directions.

04. Test & Refine

Conduct usability testing to identify potential pain points.

Blue Rent Website

FULL APP DESIGN

FULL APP DESIGN

FULL APP DESIGN